About Good Trubble

Good Trubble was founded in 2016 by artist and activist Gordon Jones, inspired by John Lewis’s call to “get in good trouble.” We turn civil rights legacy, cultural insight, and bold visual storytelling into art, apparel, and campaigns that make people feel something — and do something.

In November 2020, our “That Little Girl Was Me” artwork went globally viral — covered by Good Morning America, ABC, CBS, and the Norman Rockwell Museum. It reminded the world that the fight for justice is personal, generational, and far from over.

We make Good Trubble. On purpose.